Blog

Media Ready, 10/5: Media Interview Benefits & Strategies You Can Use to Leverage Your Expertise

Hello, I’m Janette Burke, Influencer, Media Personality, TV Show/Podcast Host of the 4-time, award-winning lifestyle Web TV & Podcast series, Janette’s TV & Janette’s TV Podcast, and On-Camera Trainer. Welcome to another Media Ready Video Training & Blog Series with Janette.

How can you showcase your knowledge and enhance your credibility in your field of expertise? Through media interviews.

Today, I’m going to share some of the benefits and strategies you can use to leverage media interviews to become the leading go-to expert:

Exposure and recognition: Appearing in media & podcast interviews exposes you to both a new audience and your dream client. The more interviews you do, the more you’ll be recognized.

Demonstrate your expertise: You’ll be able to share your insights and knowledge on the topic of the interview. Your responses can establish you as the one to go to.

Build trust in who you are: Media & podcast outlets can act as a source of third-party credibility, which boosts your reputation and validity, because they’re interviewing and featuring you and your business.

Presenting and performing well: Researching the topic, understanding the audience, knowing how the process behind the interview itself works, and practicing your answers & key talking points all help so you present confidently and concisely. This allows your expertise shine through.

So, what can you take away and apply from this? Media interviews aren’t just opportunities for exposure. They’re an effective marketing tool that when done correctly can establish credibility and expertise for you, your business, and your products. You can build trust, demonstrate you’re the one to go with, boost your reputation and credibility, and get yourself out there.

If you want to get your business showcased and your product or service in front of your dream client through media interviews, but don’t have the time or contacts to pitch and secure airtime on a traditional network or podcast, don’t worry. Instead, visit www.janetteburke.com to see how you can work with me!

You’ll also get my Janette’s TV & Podcast and Media Ready emails, and much more! If you have a question that you want answered in an upcoming Media Ready video, shoot me a message @ Janette Burke.

Media Ready with Janette, 9/18: 3 Reasons to Be a Media Sponsor & Grow Your Business with Longevity

If you want to grow your business, reach your dream client, and convert them to paying, the most effective way to do so is through media exposure. Sometimes we think this means media interviews and going on a media tour. But there's something else to consider than can be extremely beneficial. And that's longevity which comes from being a media sponsor.

In today’s video I talk about 3 reasons to being a media sponsor and benefiting from the longevity it brings.

Visit www.janetteburke.com to see how you can work with me.

Have a question you want answered in an upcoming Media Ready video? Shoot me a message @ Janette Burke or email janette@janetteburke.com.

Why Using a Multi-Prong Sponsor/Interviewee Approach Is the Best Way to Reach Your Dream Clients

Media Ready with Janette, September 6th:

Looking to use the power of media to effectively scale & grow your business? Then the best way to reach your dream client is by using a multi-prong approach that combines sponsorship with interviewing. That’s why I offer both in my Sponsor Spotlight Package.

But just how can combining sponsorship with interviewing make you Be SEEN, BE HEARD, and BE KNOWN as a more desirable sponsor or interviewee? And why use a multi-approach?

Reason 1 - For starters, preparing you to be camera-ready. This is super important as on-camera training helps to bring you out of your shell, so you are more confident, present, perform, and communicate well.

Reason 2 - Increased Visibility is another good reason. Sponsoring a show in the same industry your business is in can boost your brand's visibility. When you're interviewed in the same media you sponsor, it reinforces your presence and message, which makes it more likely to reach your target audience. As well as reaching that same dream client using multiple methods.

Reason 3 - Credibility & Trust are two more reasons: When you choose to go on an outlet that aligns with your industry and whose audience is your dream client, you know you’re not wasting precious time and resources. Interviewing allows you to speak to them in a personal manner, while sponsorship positions your business as useful.

Reason 4 - Multiple Forms of Content is yet another reason. Interviews and sponsorship produce content that can be broken down and repurposed for your own use in campaigns, social media, and website.

If you want to connect with your target audience through sponsorship and interviews, visit www.janetteburke.com to see how you can work with me. You’ll also get my Janette’s TV & Podcast and Media Ready emails, and much more!

If you have a question that you want answered in an upcoming Media Ready video, shoot me a message @ Janette Burke.