Welcome to another Media Ready with Janette Video Training & Blog Series, where I show you why media and sponsorship matter, how to reach new audiences and get more exposure for your brand, business, and products, and what you need to have in place to be a desirable sponsor or media guest that gets booked over & over.
I also dispel myths about the media you may believe, answer questions you may have about the media & how it works, and also share my best Presentation & Performance On-Camera Training tips to help you look, sound, and feel your best every time you go on-camera for a media or podcast interview or to make your own videos and LIVES on social media or YouTube.
Today's Topic: Why Use Media as Part of Your Marketing in the First Place?
It’s to effectively scale & grow your business, whether through sponsorships or interviews. But do you notice that all your media pitches either receive no response or a hard, fast “No”, especially by mainstream media?
Do you feel rejected and understand why this keeps happening?
Do you think that to succeed in media, all you need is a secured spot?
(Hint: you’ll require more than that.)
In this installment, I discuss one of four important things to know about media: crafting a compelling, newsworthy story.
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