Whether you are looking to gain visibility and exposure in the media, prepare for a media, zoom, pod or webcast interview, make your own videos and LIVES from your computer or phone, have a solo or panel, virtual or in-front of a LIVE audience speech or TEDTalk coming-up, or you’re seeking a corporate promotion, in this introduction video, Janette explains why she is on a mission to help CEOs, executives, professionals, entrepreneurs, and sales agents like YOU improve their presentation, performance and communication skills, and be brilliant on-camera, on-stage and when presenting to clients, sponsors, investors, and staff.
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Janette Burke
Online Media Personality, TV Show/Podcast Host, Correspondent, MC/Speaker, & On-Camera Consultant
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The Media are constantly looking for interesting and engaging stories for their audiences that they can either write about or discuss on TV, radio, pod, or webcast via interview. When you make yourself available for commentary, you are positioning yourself and your business as an industry expert.
Media training can be highly effective in assisting you develop the presentation, performance, and communication skills you need to get your message across succinctly and with impact. And when you are an effective spokesperson, the media will return to you again and again for expert commentary on your area of expertise.
Here are our five compelling reasons to consider media or on-camera training:
1. Learn to boost your public speaking confidence
Media training can teach you how to use your words, tone, and body language to deliver your message in a powerful way. When you are speaking on TV, video, LIVES or Zoom, the audience (your ideal prospects) are not only listening to you; they are also looking at your body language and facial expressions.
One of the biggest benefits of media training is you can develop your confidence in speaking with the media. Interviews, like live radio or television, can be very daunting and terrifying for many people. However, when you develop your interview skills you will find speaking in the media is one of the most powerful forms of marketing and PR for your business.
2. Learn to clearly and concisely define your key messages
Defining your key messages is essential so you know exactly what you want to convey when you are being interviewed by the media or for a pod or webcast. Your key messages should be original, short, focused on your audience, focused on the benefits of your product or service and use language that suits your audience.
3. Be prepared for difficult questions
Sometimes journalists can ask you questions that are difficult to answer or put you on the spot. Media training can prepare you for challenging questions, so you are prepared for any unexpected twists or turns in the interview. By preparing yourself for difficult questions you can feel more confident as you step into the interview.
4. Learn to take control of the interview
You are in control of the interview, even though the journalist or host is the one asking questions. With media training you can learn how to maintain your composure throughout the interview and create the outcome you want.
When you are clear about your answers, you can steer the interview in the direction you want. This is a subtle and important skill that can be learned through media training and practice.
5. Learn how not to be taken out of context
If you go into the interview without having clarity around your key messages or feeling unprepared for difficult questions, the likelihood of being misquoted will be much higher. Media training can help you avoid the possibility of being misquoted through learning the specific skills of clear, concise, and effective communication.
Need some help getting ready for your next media, pod or webcast interview? I can help! Please visit www.janetteburke.com to learn more and book your complimentary On-Camera Assessment, valued at $125!
Whether Traditional Network or Internet, appearing as a guest on TV is a great way to get your brand and business noticed and should be part of your marketing.
We all know that the Internet and the emergence of new technologies have revolutionized the media industry. In fact, most people prefer to stream information, news, and entertainment today. Television networks were the leading entertainment channel with almost 90% of people across the world using this platform. But this is no longer the case. Just ask Netflix’s 150 million paid subscribers (source CNN), Amazon Prime or Hulu.
Each offers consumers more affordable and flexible ways of watching any channel they want, with specific options that meet all their needs. They also provide original programming that has been nominated for Golden Globe Awards - all resulting in a vast drop in the viewership of the traditional Television network. And it doesn’t end there.
YouTube, Facebook, and Instagram have also added “WATCH” options and gained billions of eyeballs. Shows like Jada Pinkett Smith’s “The Red Table” only air on Facebook. So, while initially called a ‘crazy rebel’, I guess I’m in good company by also choosing to only broadcast “Janette’s TV” across various Social Media channels.
Many business owners are not aware of the power of the media and how appearing on TV Shows, web and podcasts like mine can catapult their company to a higher level.
Aside from the number of viewers, with the right training to make the most of your appearance, a TV, pod or webcast interview can help give you and your business great exposure in front of your target audience and also help you to visually connect with your audience. Since your audience is able to see you, on or offline television can help you build trust and let people feel like they know you.
Take Monica for example. She did an interview on a local talk show after her first book was published. That interview led to her being featured on more well-known shows with a bigger audience and larger following. Soon after that she was invited to speak at conferences and asked to present at seminars. Then she created her own Web TV series.
The ongoing visibility, exposure and reach she received from being viewed by over 5 million households, skyrocketed her credibility.
TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
It reaches viewers when they are the most attentive.
It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant validity.
It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
If you want to make a huge impact, now’s the time to request my On-Camera Rescue assistance and get on my filming docket.
In the meantime, feel free to visit www.janetteburke.com and sign-up to receive my complimentary giveaway - Janette’s Guide to Filming Professional Videos At Home. It comes with a complimentary 30-minute Video Assessment Call with me that can easily be set-up with my online CALENDAR. Or if you prefer, drop me a line, janette@janetteburke.com.
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