Case Studies

THALIA CHERNEY - 62,263 VIEWS

THE SITUATION – Thalia was running a singles event centered around improv and wanted more exposure.

WHAT I DID – I worked with Thalia to get her message down, focusing on why this type of singles event was different than online dating. I helped her to bring in stats and story-telling. I took her Key points and developed a theme and angle in which to tell this story. I also created customized and timed-out interview questions and answers for her to answer. This helped her stay calm and in control and express the most relevant details in easy-to-understand sound-bites. To give her more confidence, I worked with Thalia on her presentation skills, paying close attention to her vocal variety, breathing, and body language. We also sharpened her image with wardrobe and makeup.

THE RESULTS - Thalia gave a truly informative interview. My team and I promoted her episode and promo video extensively for up to 60 days. She received sign-ups on her giveaway that were sent to her as leads to follow-up with & close as a bonus.

ANNE -MARIE MOULTON - 21,806 VIEWS

THE SITUATION – Ann-Marie came to me with very little on-camera, interview or media experience. She wanted to promote her coaching business and attract new clients, but was unsure what to say on camera.

WHAT I DID – I worked with Ann-Marie to calm her nerves and get at the heart of her marketing message. I prepared her to be on-camera, devising customized interview questions and answers that I taught her how to deliver in easy-to-understand sound-bites that effectively got her message across. We worked on her delivery as well as her image. In addition to her interview, she filmed a 1-minute promo video about her business that scripted and she gave via teleprompter. Something else I taught her how to use.

THE RESULTS - She was promoted extensively for up to 60 days, received 9 sign-ups on her giveaway that were sent to her as leads to follow-up with & close, as well as 21,806 views.

CRYSTAL-MARIE SEALY - 43,465 VIEWS

THE SITUATION – Crystal-Marie had a very compelling message about Women in Business that she was looking to get out in a big way.

WHAT I DID – I worked with her to get her ready to be interviewed on-camera. In our PREP training session, we honed Crystal-Marie’s message by taking a look at what really distinguished her from her competitors and her approach to coaching. To devise a compelling hook and angle for the interview and keep her in control, I took her points and created customized and timed-out interview questions and answers for Crystal-Marie. Then, I taught her how to give in easy-to-understand sound-bites that effectively got her message across without her sounding salesy. I also taught her how to use her and her client’s experiences as stories. We integrated those stories, statistics, and facts into her answers to strengthen her powerful message and voice – making her more credible and persuasive. We also worked on her presentation and performance skills, using vocal, breathing, improv, and body-language techniques. The we sharpened her image with wardrobe and professional makeup. In addition to taking professional head shots, we also filmed a 1-minute promo video about her business that I scripted for her, as well as taught her how to deliver using a teleprompter.

THE RESULTS - Crystal-Marie was confident, prepared, and in control. She didn’t have to worry about what she was saying, or how she looked. She came off polished. My team and I promoted her episode and promo video extensively for up to 60 days. She received sign-ups on her giveaway that were sent to her as leads to follow-up with & close as a bonus. She received a total of 43,465 views. Targeted, fresh, exposure.

Reviews

"Janette has an incredible passion for connecting her audience with interviewees, real-life current events and issues, and businesses."

Laura Skjelmose, Coach

The Inspired Sales Coach

"Janette guided me to present my message in succinct terms and communicate effectively with the camera. It helped me gain attention and recognition in my field."

Marylou Heenan, Financial Advisor

"Janette exposes a wide array of businesses and stories that would play a role in her viewers’ lives, and showcases interviewees with her training so they look, sound, and feel their best on-camera."

Randi Goodman, Real Estate Broker

“Oh my g-d! I have never once watched an interview with me after! Janette was amazing! Really! She really does have a very compelling style. Janette does the research, she asks the right questions and she stops you if you ramble on too long. Your interviewing is so great! And she also listens to the answers. Janette stops people just at the right time, she lets them talk at the right times.”

Rebecca Eckler, Canadian Journalist

and International Best-Selling Author

"I couldn’t have done my promo video commercial on Janette’s TV & Podcast without Janette’s help and expert guidance. I went from terrified of being on-camera and not having a clue what to say to feeling confident, certain, and proud to speak up. She knows every little thing from how to take the most essential parts of your marketing message and create a script under 60 seconds, to makeup, background, sound, lighting, structure, teaching you how to film on your own and using a teleprompter, to elements I never would have thought of. Her patience and expertise made it happen for me."

Donna Walser

Numerology Specialist

"Janette is truly a media, presentation, and performance expert. She teaches you how to assume the spotlight, so you can become the go-to expert in your industry."

Ellie Savoy, Your Get Healthy Coach

"Janette blew me away with all her knowledge, support, and advice. If you work with Janette be prepared for tons of valuable information to explode your business!!!"

Lily Walford, Love With Intelligence

Advance NLP Practitioner