Whether Traditional Network or Internet, appearing as a guest on TV is a great way to get your brand and business noticed and should be part of your marketing.
We all know that the Internet and the emergence of new technologies have revolutionized the media industry. In fact, most people prefer to stream information, news, and entertainment today. Television networks were the leading entertainment channel with almost 90% of people across the world using this platform. But this is no longer the case. Just ask Netflix’s 150 million paid subscribers (source CNN), Amazon Prime or Hulu.
Each offers consumers more affordable and flexible ways of watching any channel they want, with specific options that meet all their needs. They also provide original programming that has been nominated for Golden Globe Awards - all resulting in a vast drop in the viewership of the traditional Television network. And it doesn’t end there.
YouTube, Facebook, and Instagram have also added “WATCH” options and gained billions of eyeballs. Shows like Jada Pinkett Smith’s “The Red Table” only air on Facebook. So, while initially called a ‘crazy rebel’, I guess I’m in good company by also choosing to only broadcast “Janette’s TV” across various Social Media channels.
Many business owners are not aware of the power of the media and how appearing on TV Shows, web and podcasts like mine can catapult their company to a higher level.
Aside from the number of viewers, with the right training to make the most of your appearance, a TV, pod or webcast interview can help give you and your business great exposure in front of your target audience and also help you to visually connect with your audience. Since your audience is able to see you, on or offline television can help you build trust and let people feel like they know you.
Take Monica for example. She did an interview on a local talk show after her first book was published. That interview led to her being featured on more well-known shows with a bigger audience and larger following. Soon after that she was invited to speak at conferences and asked to present at seminars. Then she created her own Web TV series.
The ongoing visibility, exposure and reach she received from being viewed by over 5 million households, skyrocketed her credibility.
TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
It reaches viewers when they are the most attentive.
It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant validity.
It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
If you want to make a huge impact, now’s the time to request my On-Camera Rescue assistance and get on my filming docket.
In the meantime, feel free to visit www.janetteburke.com and sign-up to receive my complimentary giveaway - Janette’s Guide to Filming Professional Videos At Home. It comes with a complimentary 30-minute Video Assessment Call with me that can easily be set-up with my online CALENDAR. Or if you prefer, drop me a line, janette@janetteburke.com.
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